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Why did the LDS Church Pull the Twilight Saga from its Stores?

Just read this sobering news that Twilight has been yanked from LDS bookstores, but the article doesn't say exactly why:
SALT LAKE CITY (ABC 4 News) - If you want to buy Twilight or any of the books in the popular series, don't head to your local Deseret Book.

The store, which is owned by the Church of Jesus Christ of Latter-day Saints, has pulled the series by Stephenie Meyer off its store shelves and its website.

A Deseret Book spokesperson says the company is committed to meeting the needs of Deseret Book customers and the company's purpose is to offer products that are embraced and expected by those customers. The spokeswoman says if a product is met with mixed review, Deseret Book typically will move that product to special order status.

Meyer's other book "The Host" can still be found on the shelf at Deseret Book.

The author, a BYU graduate and member of the LDS faith, is keeping silent about this move by Deseret Book...
I know that I joke that Twilight IS Crack, but what is this hooey about?

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