
Kellan Lutz is the new face of Dylan Georgejeans, and will also have a hand in designing for the premium denim label.The new sub-brand, called Abbot & Main, will also feature men’s T-shirts and knits when it launches next fall.
Lutz will collaborate with label founder Daniel Guez on the design aesthetic.“How cool will that be to create my own line? I grew up wanting to be an inventor,” the Twilight actor tells WWD. “I went to school for chemical engineering. I love to create. I’ve always wanted to get into fashion. I’ve always liked drawing, not Space Age stuff but high fashion.”