Nike Sportswear's N98 Track Jacket and Air Max Gen II

Since its inception, Nike Sportswear has made a virtue of the ethos of evolution, crafting iconic products with innovative materials and defining designs. Nike Sportswear pushes the invisible wall between where the athlete stops playing and starts living.



The Spring/Summer 2010 product fuses innovation and sport heritage to enable Nike Sportswear to create new expressions of sport style.



The Nike Sportswear Icon series will see two newly remixed classics: the N98 Track Jacket and the Grand Slam Polo take center stage. The N98 Track Jacket was introduced in 1998 and was worn by teams like the Brazilian national football team. Its 2010 redesign features enhancements such as a flat knit rib collar and cuffs, bonded seams, and double-welded, zippered pockets. The Grand Slam Polo traces its heritage from the tennis court to the sidelines of sport stadiums around the world. Its new incarnation has been crafted to keep the wearer cool and dry with details like a subtle vented collar, the flat-knit fabric for the interior and even the size of buttons.

FROM MEDAL STANDS TO THE STREET Inspired by a match that moved the world, the N98 Track Jacket stands for “National 1998,” notably paying tribute to the 1998 Brazilian National Team. The N98 design takes off from the debut Brazilian team kit by Nike, tapping the classic zip-front track jacket’s deep heritage as a true icon of sport style. The Nike Sportswear team has made it a signature piece for spring, integrating it throughout the line, including creating a premium version for NSW Collection with Gore Windstopper fabric, laser-cut bonded RiRi zippers and reflective film across the back piping.

In preparation for a summer of football, the Nike Sportswear footwear design team joined forces with Nike Football to explore the needs of some of the world’s greatest footballers when they leave the field of play. Focused on solving the needs of the athletes, the result is a technical solution called Torch

TORCH AND AIR MAX BW GEN II (P5,995)



Torch is a lightweight, moisture-managing, supremely comfortable three-layer textile. The outer layer features a visually stunning, protective diamond pattern that holds its shape and won’t crease at stress points like traditional materials. The middle layer offers a lightweight structural element that stands up to a post-match cool-down or an active day around town. The inner layer provides moisture-managing breathability to keep the foot cool and allow for a period of rest after a game.

Torch has also been integrated into several classic Nike silhouettes for Spring/Summer 2010. The Air Max BW Gen II, Air Force 1 and Air Maxim 1 all get the Torch treatment, as well as technical enhancements such as welded uppers and natural motion soles. The Air Max BW Gen II was originally introduced in 1991 and has been a cult favorite of runners and sneakerheads ever since.

Style Scene: Biggest Adidas Store Opens in Greenbelt 3

Yza Calzado and Karylle

The biggest Adidas store in the Philippines opened last Wednesday at the Greenbelt 3 Ayala Center. Together with celebrities like Karylle, Iza Calzado, and Angel Aquino were sports stars like Cris Tiu and other basketball players.


Angel Aquino

Highlights of the event includes a fashion show where the mi Adidas Philippine Collection was finally launched. This collection includes the limited edition "National Shoes" that sports the colors of the Philippine Flag - red, white, and yellow. If you have a boyfriend, I'm sure he knows about this Pilipinas Adidas rubber shoes.



Aside from the patriotic rubber shoes, the collection also includes tees and sweatshirts that say I love Manila. cute! The "I love Manila" shirts have the Adidas logo instead of a heart and comes in women's fit and sizes.



After the program, the floor turned into a shopping frenzy as everyone was given the chance to shop in the biggest Adidas store ever! With the wide range of collections including the Originals by Originals and Stella McCartney - ladies and gentlemen alike (including the stars) unleashed their inner shopaholic. The 'I love Manila' tees ran out right away like hot pancakes.

Here is my haul, because nothing beats the classic look:



Thank you Adidas for a spectacular show!

Style Scene: Adidas by Stella McCartney Launch

Last night at the Rockwell Powerplant Mall, shoppers were intrigued at what was happening behind the Adidas shop. Little did they know that inside were models, fashion editors, celebrities, and other important guests preparing for the ultimate unveiling of the Adidas Stella McCartney Collection.



Upon my first look at the pieces, they all seem futuristic and fun while maintaining comfort and style. Some of the pieces are also inspired by lingerie especially the tennis wear for women.



Personal picks from the Stella McCartney inventory at the Adidas Powerplant Mall



Picks from the Adidas Stella McCartney look book - I love the puffy jacket that seems to belong to someone from the future. It reminds me of stylish aliens strutting down from a UFO.

If you don't know it yet, lingerie synergized with clothes are becoming a hot trend on the runways.


photo credit: rockersworld.com

Adidas also presented their official endorser for the Stella McCartney collection - Iza Calzado. Congratulations to Adidas Philippines for one successful night, everyone had a great time :)