DC created a super hero costume tailor shop in the real world

As the video explains, Mr. Lee's Tailor shop was opened in Madrid to create costumes for super heroes and villains. It was a promotion dreamed up by Leo Burnett to advertise DC Universe Online.

*Buy DC Direct action figures at eBay.

More on the Valve ARG

The Valve ARG is mostly gibberish to me, but these two emails give a taste of the goings on. A short time ago, Valve employee Jeep Barnett (supposedly kindly) told players that they were going on a wild goose chase:



But a second email indicates he's been taken over by GLaDOS:



*Previously: The first 20 minutes of Portal 2.

Valve ARG continued

Updates continue at the Valve ARG.





*Preorder Portal 2 at Amazon.

More on the Valve ARG

Really enjoying watching people explore the Valve ARG.







Funny update:

10:06: The Bathysphere has been found to have nothing immediately relevant to the ARG in or around it. However, the warehouse it is located at has a Realtor Box on the door. This could simply mean that it is for rent or sale, or could perhaps hold significance for later.

*Buy Companion Cubes at eBay.

More on the Valve ARG

Here's a wiki devoted to the ARG, here's RPS's summary, and here's the Portal 2 prequel comic.

*Buy Companion Cubes at eBay.

New ARG by Jane McGonigal for the New York Public Library

Find the Future is a new ARG by Jane McGonigal for the New York Public Library:

Starting May 21, 2011 anyone, anywhere in the world can play Find the Future -- by visiting the Stephen A. Schwarzman Building in New York City, or by logging into the game site at nypl.org/game.

But on the night of May 20, 2011, five hundred daring people will become the first in the world to play Find the Future. They’ll experience the overnight adventure of a lifetime, including the chance to stay at the Library from dusk ‘til dawn -- and explore its treasures as never before.

You could be one of the 500 to Write All Night. Here’s how.

Just imagine who you are ten years from now. What do you want for the world? What extraordinary goal do you want to achieve? When you have a vivid picture of your future, just fill in the blanks:

“In the year 2021, I will become the first person to
_________________________.”

Based on your creativity, originality and determination in completing Quest #1, we’ll pick 500 people to become the first in the world to play Find the Future -- and to stay overnight at the Stephen A. Schwarzman Building in New York City.

The overnight game runs from 8 PM to 6 AM... and by sunrise, you’ll be an author.

The trailer is by Kiyash Monsef. Via.