Octopus ad becomes visible only when it rains

Official description:

FRESH GREEN ADS has developed a RAINCAMPAIGN for SEA LIFE Scheveningen. Every time it rains the octopus of SEA LIFE Scheveningen appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: "SEA LIFE laat je niet meer los" (SEA LIFE never lets you go). When the streets dry up the RAINCAMPAIGN disappears again.

In a surprising way the people in the streets are drawn to the wonderful world of SEA LIFE Scheveningen when it rains. When the streets dry up the octopus disappears again. These striking and environmentally friendly messages remain visible up to eight weeks.

Frozen elevator

LP 360 wrapped an elevator with stickers to make it appear frozen to promote Link Trade. Via.

*Previously:
-Elevator wants you to push harder.
-Lobster elevator.
-Williamsburg doesn't need a space elevator.

Ad for Canon's underwater cameras

Giovanni+Draft FCB placed stickers in bathroom sinks to promote Canon's waterproof cameras.

*Buy underwater cameras at eBay.

Clever bubblegum ad

McCann Worldgroup attached a child-sized doll to a large balloon to advertise bubblegum. Via.

Snow cannon/gum ad

BBDO turned a snow cannon into a clever ad for Orbit gum. Via.

Giant kids on the highway for Matchbox

Ogilvy and Mather posted giant kids on a highway to promote Matchbox. Via.

*Buy Matchbox cars at eBay.

Elevator wants you to push harder

Dentsu:

We received the request of the advertising creation from the medical institution named the Yamaguchi Osteopathic Clinic, in order to give young people a positive image of the practice and promote visits, we created a medium which would make it possible to experience pressing pressure points by likening elevator buttons which allow for interaction depending on the strength with which they're pressed to "treatment points" and a college student to "The Thinker" this is used in the elevator of a licensed college near a hospital visited frequently by young businesspeople and students.

Via.

*Buy anatomy models at Amazon.